{"id":200599,"date":"2026-03-30T11:34:00","date_gmt":"2026-03-30T15:34:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/03\/30\/how-ai-killed-information-asymmetry-in-b2b-procurement\/"},"modified":"2026-03-30T11:50:12","modified_gmt":"2026-03-30T15:50:12","slug":"how-ai-killed-information-asymmetry-in-b2b-procurement","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/03\/30\/how-ai-killed-information-asymmetry-in-b2b-procurement\/","title":{"rendered":"How AI Killed Information Asymmetry in B2B Procurement"},"content":{"rendered":"<p><a href=\"https:\/\/www.pymnts.com\/news\/artificial-intelligence\/2026\/how-ai-killed-information-asymmetry-in-b2b-procurement\/\">How AI Killed Information Asymmetry in B2B Procurement<\/a><\/p>\n<p><a href=\"https:\/\/www.pymnts.com\/news\/artificial-intelligence\/2026\/how-ai-killed-information-asymmetry-in-b2b-procurement\/\">https:\/\/www.pymnts.com\/news\/artificial-intelligence\/2026\/how-ai-killed-information-asymmetry-in-b2b-procurement\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-03-30 11:34:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.pymnts.com\">www.pymnts.com<\/a><\/p>\n<ul>\n<li><strong>Transformation of B2B sales by AI<\/strong>: The article discusses how AI is changing B2B sales, not by eliminating friction but by fundamentally altering the sales process itself.<\/li>\n<li><strong>Declining Role of Formal RFPs<\/strong>: Procurement leaders are experiencing fewer formal requests for proposals (RFPs) and fewer vendor calls, as purchasing decisions often get made before sales details reach procurement leaders.<\/li>\n<li><strong>Self-Directed Procurement<\/strong>: Procurement teams now use AI to independently conduct market scans, evaluate vendors, compare pricing, and simulate negotiations, which once required extensive vendor engagement.<\/li>\n<li><strong>Shift from Seller-Led to Model-Led Decisions<\/strong>: The transition to AI-driven procurement means that decisions are now often model-led rather than seller-led, challenging traditional sales roles.<\/li>\n<li><strong>Reduction of Information Asymmetry<\/strong>: AI diminishes the informational advantage vendors once held over buyers, providing procurement teams with market intelligence and data analytics to make independent decisions.<\/li>\n<li><strong>Change in Sales Role<\/strong>: As routine decisions become automated, sales may focus more on providing enablement for complex, cross-functional, and bespoke solutions rather than on everyday selling.<\/li>\n<li><strong>Changing Dynamics of Procurement<\/strong>: The role of procurement is evolving towards validation rather than the deliberate decision-making process it once was, facilitated by AI.<\/li>\n<li><strong>Emergence of AI in Procurement<\/strong>: There&#8217;s a growing trend (75% of companies considering adoption) towards using AI in procurement, which is reshaping access based on data compatibility and system integration.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How AI Killed Information Asymmetry in B2B Procurement https:\/\/www.pymnts.com\/news\/artificial-intelligence\/2026\/how-ai-killed-information-asymmetry-in-b2b-procurement\/ Publish Date: 2026-03-30 11:34:00 Source Domain:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":200600,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.pymnts.com\/wp-content\/uploads\/2026\/03\/b2b-procurement-AI.jpeg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-200599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/200599"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=200599"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/200599\/revisions"}],"predecessor-version":[{"id":200601,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/200599\/revisions\/200601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/200600"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=200599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=200599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=200599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}