{"id":197396,"date":"2026-03-19T12:22:00","date_gmt":"2026-03-19T16:22:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/03\/19\/atento-drives-the-creation-of-new-roles-in-generative-ai-to-transform-the-cx-sector\/"},"modified":"2026-03-19T13:10:13","modified_gmt":"2026-03-19T17:10:13","slug":"atento-drives-the-creation-of-new-roles-in-generative-ai-to-transform-the-cx-sector","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/03\/19\/atento-drives-the-creation-of-new-roles-in-generative-ai-to-transform-the-cx-sector\/","title":{"rendered":"Atento Drives the Creation of New Roles in Generative AI to Transform the CX Sector"},"content":{"rendered":"<p><a href=\"https:\/\/www.prnewswire.com\/news-releases\/atento-drives-the-creation-of-new-roles-in-generative-ai-to-transform-the-cx-sector-302719012.html\">Atento Drives the Creation of New Roles in Generative AI to Transform the CX Sector<\/a><\/p>\n<p><a href=\"https:\/\/www.prnewswire.com\/news-releases\/atento-drives-the-creation-of-new-roles-in-generative-ai-to-transform-the-cx-sector-302719012.html\">https:\/\/www.prnewswire.com\/news-releases\/atento-drives-the-creation-of-new-roles-in-generative-ai-to-transform-the-cx-sector-302719012.html<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-03-19 12:22:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.prnewswire.com\">www.prnewswire.com<\/a><\/p>\n<ul>\n<li>\n<p>Atento, a leading global provider of CRM\/BTO services, is creating new professional roles centered on generative artificial intelligence to transform the customer experience (CX) sector.<\/p>\n<\/li>\n<li>\n<p>New roles, such as prompt engineers, conversational designers, and AI analysts, emphasize the combination of creativity, technology, and human expertise to provide personalized client solutions.<\/p>\n<\/li>\n<li>\n<p>The company integrates AI and automation in customer service while enhancing human capabilities through continuous training and technological innovation.<\/p>\n<\/li>\n<li>\n<p>Atento&#8217;s strategy aligns with the latest Gartner study indicating a shift in half of the organizations to retain human agents in customer service roles.<\/p>\n<\/li>\n<li>\n<p>The company has introduced over 40 new generative AI positions and launched more than 15 training programs covering skills essential for the use of AI tools like ChatGPT.<\/p>\n<\/li>\n<li>\n<p>Experts like Vanessa Marquiaf\u00e1vel Serrani and Nat\u00e1lia Favrin Keri demonstrate Atento&#8217;s commitment to leveraging advanced conversational AI methodologies.<\/p>\n<\/li>\n<li>\n<p>Atento remains focused on humanizing technology and creating seamless, personalized customer experiences through skilled professionals.<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atento Drives the Creation of New Roles in Generative AI to Transform the CX Sector&#8230;<\/p>\n","protected":false},"author":1,"featured_media":197397,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/mma.prnewswire.com\/media\/2790465\/Atento_Logo.jpg?p=facebook","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20,19],"class_list":["post-197396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence","tag-generative-ai"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/197396"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=197396"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/197396\/revisions"}],"predecessor-version":[{"id":197398,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/197396\/revisions\/197398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/197397"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=197396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=197396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=197396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}