{"id":196205,"date":"2026-03-16T00:20:00","date_gmt":"2026-03-16T04:20:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/03\/16\/bangkok-post-youtube-to-introduce-30-second-non-skippable-ads-on-smart-tvs\/"},"modified":"2026-03-16T01:00:21","modified_gmt":"2026-03-16T05:00:21","slug":"bangkok-post-youtube-to-introduce-30-second-non-skippable-ads-on-smart-tvs","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/03\/16\/bangkok-post-youtube-to-introduce-30-second-non-skippable-ads-on-smart-tvs\/","title":{"rendered":"Bangkok Post &#8211; YouTube to introduce 30-second non-skippable ads on smart TVs"},"content":{"rendered":"<p><a href=\"https:\/\/www.bangkokpost.com\/life\/tech\/3217749\/youtube-to-introduce-30second-nonskippable-ads-on-smart-tvs\">Bangkok Post &#8211; YouTube to introduce 30-second non-skippable ads on smart TVs<\/a><\/p>\n<p><a href=\"https:\/\/www.bangkokpost.com\/life\/tech\/3217749\/youtube-to-introduce-30second-nonskippable-ads-on-smart-tvs\">https:\/\/www.bangkokpost.com\/life\/tech\/3217749\/youtube-to-introduce-30second-nonskippable-ads-on-smart-tvs<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-03-16 00:20:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.bangkokpost.com\">www.bangkokpost.com<\/a><\/p>\n<ul>\n<li>Google plans to introduce 30-second non-skippable ads on YouTube for smart TVs to improve brand reach on internet-connected devices.<\/li>\n<li>The new VRC Non-Skip format aims to expand advertising opportunities for marketers by catering to the growing number of viewers on smart TV platforms.<\/li>\n<li>Google\u2019s artificial intelligence systems will organize ads into three formats: six-second bumper ads, standard 15-second ads, and the new 30-second non-skippable ads.<\/li>\n<li>The new advertising strategy is intended to enhance the viewer experience by providing clearer advertising messages during videos.<\/li>\n<li>The rise in longer, non-skippable ads may prompt some YouTube users to consider subscribing to YouTube Premium to avoid the less convenient viewing experience.<\/li>\n<li>Analysts predict that the introduction of these longer ads could potentially drive more users to YouTube\u2019s paid services, although the actual impact remains uncertain.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bangkok Post &#8211; YouTube to introduce 30-second non-skippable ads on smart TVs https:\/\/www.bangkokpost.com\/life\/tech\/3217749\/youtube-to-introduce-30second-nonskippable-ads-on-smart-tvs Publish Date:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":196206,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/static.bangkokpost.com\/media\/content\/20260316\/c2_3217749.jpg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-196205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/196205"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=196205"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/196205\/revisions"}],"predecessor-version":[{"id":196207,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/196205\/revisions\/196207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/196206"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=196205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=196205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=196205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}