{"id":190673,"date":"2026-02-25T13:03:00","date_gmt":"2026-02-25T18:03:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/02\/25\/how-brands-can-influence-leverage\/"},"modified":"2026-02-25T21:30:28","modified_gmt":"2026-02-26T02:30:28","slug":"how-brands-can-influence-leverage","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/02\/25\/how-brands-can-influence-leverage\/","title":{"rendered":"How Brands Can Influence &#038; Leverage"},"content":{"rendered":"<p><a href=\"https:\/\/www.forbes.com\/sites\/daviddoty\/2026\/02\/25\/ai-is-now-marketings-gatekeeper-how-brands-can-influence--leverage\/\">How Brands Can Influence &#038; Leverage<\/a><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/daviddoty\/2026\/02\/25\/ai-is-now-marketings-gatekeeper-how-brands-can-influence--leverage\/\">https:\/\/www.forbes.com\/sites\/daviddoty\/2026\/02\/25\/ai-is-now-marketings-gatekeeper-how-brands-can-influence&#8211;leverage\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-02-25 13:03:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.forbes.com\">www.forbes.com<\/a><\/p>\n<ul>\n<li><strong>Increased AI Visibility<\/strong>: Nearly 23% of national ad spots during the Super Bowl prominently featured AI, reflecting AI&#8217;s rising prominence in consumer culture.<\/li>\n<li><strong>AI as Discovery Mechanism<\/strong>: AI technologies now largely mediate content discovery, shaping who gets visibility and trusted by consumers.<\/li>\n<li><strong>AI in Product Experience<\/strong>: Zenni Optical shifted AI&#8217;s role from marketing tool to enhancing product discovery, leveraging AI for virtual try-on and product filtering.<\/li>\n<li><strong>AI\u2019s Limits on Authenticity<\/strong>: Consumers prefer authentic human presence to AI-generated imagery, highlighting that AI can enhance but can\u2019t manufacture authenticity.<\/li>\n<li><strong>Authority Via Partnerships<\/strong>: AI revealed new partnership opportunities for Zenni Optical, showing that AI can help discover credible sources and partners driving results.<\/li>\n<li><strong>Trust vs. Scalability<\/strong>: While AI can efficiently scale influence, human credibility is fundamental to building trust, especially among Gen Z who value authenticity.<\/li>\n<li><strong>Impact of AI on Marketing<\/strong>: Brands gain an advantage by integrating AI to drive discovery and efficiency while relying on humans for authenticity, judgment, and deeper relationships.<\/li>\n<li><strong>Future Marketing Strategy<\/strong>: The success of marketing will increasingly hinge on blending AI-driven discovery with human-centric storytelling and credibility.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Brands Can Influence &#038; Leverage https:\/\/www.forbes.com\/sites\/daviddoty\/2026\/02\/25\/ai-is-now-marketings-gatekeeper-how-brands-can-influence&#8211;leverage\/ Publish Date: 2026-02-25 13:03:00 Source Domain: www.forbes.com Increased&#8230;<\/p>\n","protected":false},"author":1,"featured_media":190674,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/699f3038e425f6425256a5d1\/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-190673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/190673"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=190673"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/190673\/revisions"}],"predecessor-version":[{"id":190675,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/190673\/revisions\/190675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/190674"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=190673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=190673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=190673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}