{"id":190010,"date":"2026-02-23T17:18:00","date_gmt":"2026-02-23T22:18:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/02\/23\/lou-cohen-discusses-ais-marketing-potential-at-business-insider\/"},"modified":"2026-02-23T17:35:10","modified_gmt":"2026-02-23T22:35:10","slug":"lou-cohen-discusses-ais-marketing-potential-at-business-insider","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/02\/23\/lou-cohen-discusses-ais-marketing-potential-at-business-insider\/","title":{"rendered":"Lou Cohen Discusses AI&#8217;s Marketing Potential at Business Insider"},"content":{"rendered":"<p><a href=\"https:\/\/www.businessinsider.com\/ai-transformation-marketing-says-eys-lou-cohen-2026-2\">Lou Cohen Discusses AI&#8217;s Marketing Potential at Business Insider<\/a><\/p>\n<p><a href=\"https:\/\/www.businessinsider.com\/ai-transformation-marketing-says-eys-lou-cohen-2026-2\">https:\/\/www.businessinsider.com\/ai-transformation-marketing-says-eys-lou-cohen-2026-2<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-02-23 17:18:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.businessinsider.com\">www.businessinsider.com<\/a><\/p>\n<ul>\n<li>Lou Cohen, EY&#8217;s chief digital officer and professor at various NYC universities, emphasizes that marketers are entering an inflection point where investment is transitioning from general digital innovation to AI transformation.<\/li>\n<li>Cohen stresses the importance of utilizing AI in an assistive manner to achieve deeper levels of audience segmenting, targeting, and testing, and highlights the efficiency gains AI can bring.<\/li>\n<li>Despite some initial discomfort and fears of inaccuracies, Cohen believes marketers&#8217; willingness to experiment means they will learn more from failure than from success.<\/li>\n<li>He suggests that while AI is not yet used for creating content, it can significantly assist in enhancing and providing feedback on content creation.<\/li>\n<li>Cohen clarifies the difference between probabilistic (AI-generated responses) and deterministic (search engine results) outcomes and suggests AI&#8217;s role as a marketing assistant providing assistance, not complete replacements.<\/li>\n<li>He asserts that AI can help marketers achieve better outcomes faster through real-time ideas, feedback, or suggestions.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lou Cohen Discusses AI&#8217;s Marketing Potential at Business Insider https:\/\/www.businessinsider.com\/ai-transformation-marketing-says-eys-lou-cohen-2026-2 Publish Date: 2026-02-23 17:18:00 Source&#8230;<\/p>\n","protected":false},"author":1,"featured_media":190011,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/i.insider.com\/699b66c32237a6a8f0cd9cb5?width=1200&format=jpeg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-190010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/190010"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=190010"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/190010\/revisions"}],"predecessor-version":[{"id":190012,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/190010\/revisions\/190012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/190011"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=190010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=190010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=190010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}