{"id":187051,"date":"2026-02-13T03:03:00","date_gmt":"2026-02-13T08:03:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/02\/13\/to-reach-students-college-marketers-prioritize-ai-visibility\/"},"modified":"2026-02-13T08:25:18","modified_gmt":"2026-02-13T13:25:18","slug":"to-reach-students-college-marketers-prioritize-ai-visibility","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/02\/13\/to-reach-students-college-marketers-prioritize-ai-visibility\/","title":{"rendered":"To Reach Students, College Marketers Prioritize AI Visibility"},"content":{"rendered":"<p><a href=\"https:\/\/www.insidehighered.com\/news\/tech-innovation\/artificial-intelligence\/2026\/02\/13\/reach-students-college-marketers-prioritize\">To Reach Students, College Marketers Prioritize AI Visibility<\/a><\/p>\n<p><a href=\"https:\/\/www.insidehighered.com\/news\/tech-innovation\/artificial-intelligence\/2026\/02\/13\/reach-students-college-marketers-prioritize\">https:\/\/www.insidehighered.com\/news\/tech-innovation\/artificial-intelligence\/2026\/02\/13\/reach-students-college-marketers-prioritize<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-02-13 03:03:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.insidehighered.com\">www.insidehighered.com<\/a><\/p>\n<p>Here are the key points from the article in an unordered list:<\/p>\n<ul>\n<li>\n<p><strong>Parent\u2019s Use of AI<\/strong>: Abby Isle turned to the AI tool, ChatGPT, to help her daughter decide which college to attend based on preferences and criteria.<\/p>\n<\/li>\n<li>\n<p><strong>AI in College Search<\/strong>: AI tools like ChatGPT are frequently used by students to provide customized recommendations, helping them filter through universities with better fit rates.<\/p>\n<\/li>\n<li>\n<p><strong>Students\u2019 Engagement with AI<\/strong>: Students increasingly seek detailed and specific recommendations from AI, comparing institutions, managing deadlines, and optimizing their applications.<\/p>\n<\/li>\n<li>\n<p><strong>Generative Engine Optimization (GEO)<\/strong>: Colleges emphasize the importance of optimizing information on their websites for AI tools. This includes ensuring that data is current and accurate to avoid AI errors.<\/p>\n<\/li>\n<li>\n<p><strong>Challenges with AI Visibility<\/strong>: Institutions face challenges in ensuring their colleges appear in AI-generated recommendations due to factors like how terms are used in their materials.<\/p>\n<\/li>\n<li>\n<p><strong>AI\u2019s Role in College Access<\/strong>: College access organizations acknowledge the benefits of AI in parsing data for student insights but stress the importance of maintaining the interpersonal aspect of college advising.<\/p>\n<\/li>\n<li>\n<p><strong>Pros and Cons of AI<\/strong>: While AI can help students navigate large datasets, there are concerns over its reliability and the potential to replace traditional college advisors.<\/p>\n<\/li>\n<li>\n<p><strong>Future Integration<\/strong>: Institutions are adapting to ensure they meet students where they are by integrating AI-powered tools into their outreach and advising strategies, though parents and advisors remain critical in the decision-making process.<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To Reach Students, College Marketers Prioritize AI Visibility https:\/\/www.insidehighered.com\/news\/tech-innovation\/artificial-intelligence\/2026\/02\/13\/reach-students-college-marketers-prioritize Publish Date: 2026-02-13 03:03:00 Source Domain:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":187052,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.insidehighered.com\/sites\/default\/files\/styles\/large\/public\/2026-02\/Robot_campus_tour.jpg?itok=m1Z7GI8L","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-187051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/187051"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=187051"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/187051\/revisions"}],"predecessor-version":[{"id":187053,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/187051\/revisions\/187053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/187052"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=187051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=187051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=187051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}