{"id":186723,"date":"2026-02-12T10:21:00","date_gmt":"2026-02-12T15:21:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/02\/12\/simile-raises-100-million-for-ai-aiming-to-predict-human-behavior\/"},"modified":"2026-02-12T10:40:12","modified_gmt":"2026-02-12T15:40:12","slug":"simile-raises-100-million-for-ai-aiming-to-predict-human-behavior","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/02\/12\/simile-raises-100-million-for-ai-aiming-to-predict-human-behavior\/","title":{"rendered":"Simile Raises $100 Million for AI Aiming to Predict Human Behavior"},"content":{"rendered":"<p><a href=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/simile-raises-100-million-for-ai-that-aims-to-predict-human-behavior\/\">Simile Raises $100 Million for AI Aiming to Predict Human Behavior<\/a><\/p>\n<p><a href=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/simile-raises-100-million-for-ai-that-aims-to-predict-human-behavior\/\">https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/simile-raises-100-million-for-ai-that-aims-to-predict-human-behavior\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-02-12 10:21:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.pymnts.com\">www.pymnts.com<\/a><\/p>\n<p>Here are the key points from the article on Simile&#8217;s recent funding and developments in AI:<\/p>\n<p>&#8211; Simile, an artificial intelligence startup, has secured $100 million in a new funding round aimed at developing AI tools for predicting human behavior.<br \/>\n&#8211; The AI model developed by Simile is trained on interviews and data from historical transactions as well as scientific journals, focusing on behavioral experiments.<br \/>\n&#8211; The company aims to foresee potential decisions made by individuals in various situations using simulations with AI agents representing the preferences of real people.<br \/>\n&#8211; Simile&#8217;s approach potentially offers an alternative to traditional focus groups for businesses seeking to understand consumer preferences, with CVS having tested Simile&#8217;s service for guidance on product stock and display.<br \/>\n&#8211; The broader AI field is increasingly exploring how to incorporate human values and cultural contexts into AI design, as noted by the University of Washington&#8217;s research and the PYMNTS article.<br \/>\n&#8211; Conversational AI is gradually replacing traditional search methods, especially among power users, according to PYMNTS Intelligence.<\/p>\n<p>These points summarize the major elements of the article without directly referencing specific passages from other sources.<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Simile Raises $100 Million for AI Aiming to Predict Human Behavior https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/simile-raises-100-million-for-ai-that-aims-to-predict-human-behavior\/ Publish Date: 2026-02-12&#8230;<\/p>\n","protected":false},"author":1,"featured_media":186724,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.pymnts.com\/wp-content\/uploads\/2026\/01\/Big-Tech-AI-spending.png","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-186723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/186723"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=186723"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/186723\/revisions"}],"predecessor-version":[{"id":186725,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/186723\/revisions\/186725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/186724"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=186723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=186723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=186723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}