{"id":185708,"date":"2026-02-09T05:44:00","date_gmt":"2026-02-09T10:44:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/02\/09\/gucci-launches-the-first-sponsored-ai-lens-for-luxury-with-snapchat\/"},"modified":"2026-02-09T05:55:09","modified_gmt":"2026-02-09T10:55:09","slug":"gucci-launches-the-first-sponsored-ai-lens-for-luxury-with-snapchat","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/02\/09\/gucci-launches-the-first-sponsored-ai-lens-for-luxury-with-snapchat\/","title":{"rendered":"Gucci launches the first Sponsored AI Lens for luxury with Snapchat"},"content":{"rendered":"<p><a href=\"https:\/\/newsroom.snap.com\/gucci-sponsored-ai-lens\">Gucci launches the first Sponsored AI Lens for luxury with Snapchat<\/a><\/p>\n<p><a href=\"https:\/\/newsroom.snap.com\/gucci-sponsored-ai-lens\">https:\/\/newsroom.snap.com\/gucci-sponsored-ai-lens<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-02-09 05:44:00<\/a><\/p>\n<p>Source Domain: <a href=\"newsroom.snap.com\">newsroom.snap.com<\/a><\/p>\n<ul>\n<li>Snapchat and Gucci have launched an innovative AI-powered Sponsored Lens, inviting Snapchatters to embody iconic characters from Gucci\u2019s \u2018La Famiglia\u2019 collection.<\/li>\n<li>The collaboration allows users to don elaborate digital outfits, each representing different characters with distinct styles, such as \u2018L\u2019Incazzata\u2019 in a \u201960s-style coat and \u2018La VIP\u2019 in the GG Monogram.<\/li>\n<li>This Lens marks a significant technological milestone for the luxury fashion industry, representing the first Sponsored AI Lens by a luxury brand on Snapchat.<\/li>\n<li>The experience was described as a creative leap, enabling users to immerse themselves within the Gucci campaign rather than just viewing it.<\/li>\n<li>The Lens is accessible via the Snapchat Lens carousel in select regions, including France, the UK, the UAE, and Saudi Arabia, and can be found through Gucci&#8217;s public profile worldwide.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gucci launches the first Sponsored AI Lens for luxury with Snapchat https:\/\/newsroom.snap.com\/gucci-sponsored-ai-lens Publish Date: 2026-02-09&#8230;<\/p>\n","protected":false},"author":1,"featured_media":185709,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.ctfassets.net\/o1znirz7lzo4\/1yNxrHbkVfpnX26sTwRD3y\/3164931ecf5e17335510e692a434b17c\/16x9_03_WOMEN___MEN.png?q=40&h=512","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-185708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/185708"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=185708"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/185708\/revisions"}],"predecessor-version":[{"id":185710,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/185708\/revisions\/185710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/185709"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=185708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=185708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=185708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}