{"id":185696,"date":"2026-02-09T05:04:00","date_gmt":"2026-02-09T10:04:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/02\/09\/kentico-unveils-major-ai-leap-bringing-agentic-ai-workflows-to-marketing-teams\/"},"modified":"2026-02-09T05:15:24","modified_gmt":"2026-02-09T10:15:24","slug":"kentico-unveils-major-ai-leap-bringing-agentic-ai-workflows-to-marketing-teams","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/02\/09\/kentico-unveils-major-ai-leap-bringing-agentic-ai-workflows-to-marketing-teams\/","title":{"rendered":"Kentico Unveils Major AI Leap Bringing Agentic AI Workflows to Marketing Teams"},"content":{"rendered":"<p><a href=\"https:\/\/aithority.com\/machine-learning\/kentico-unveils-major-ai-leap-bringing-agentic-ai-workflows-to-marketing-teams\/\">Kentico Unveils Major AI Leap Bringing Agentic AI Workflows to Marketing Teams<\/a><\/p>\n<p><a href=\"https:\/\/aithority.com\/machine-learning\/kentico-unveils-major-ai-leap-bringing-agentic-ai-workflows-to-marketing-teams\/\">https:\/\/aithority.com\/machine-learning\/kentico-unveils-major-ai-leap-bringing-agentic-ai-workflows-to-marketing-teams\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-02-09 05:04:00<\/a><\/p>\n<p>Source Domain: <a href=\"aithority.com\">aithority.com<\/a><\/p>\n<ul>\n<li>Kentico launched the AIRA Agentic Marketing Suite to enhance its AI strategy within Xperience by Kentico, featuring specialized agents for executing marketing and content tasks.<\/li>\n<li>The new suite aims to make AI operational, transparent, and embedded into team workflows, scaling marketers&#8217; expertise and reducing task complexity.<\/li>\n<li>AIRA (Artificial Intelligence Recommendations &amp; Assistance), introduced in 2025, provides embedded tools for marketers to automate tasks such as translation, content tagging, and insights into customer journeys through a conversational chat interface within Xperience.<\/li>\n<li>The AIRA Agentic Marketing Suite expands AIRA\u2019s capabilities into a system of specialized AI agents that support the entire marketing lifecycle, including strategy, content creation, and campaign execution.<\/li>\n<li>The initial agent introduced, the Content Strategist, assists in shaping and refining content strategies through intelligent analysis, with more agents planned to cover campaign management, market analysis, and workflow optimization.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kentico Unveils Major AI Leap Bringing Agentic AI Workflows to Marketing Teams https:\/\/aithority.com\/machine-learning\/kentico-unveils-major-ai-leap-bringing-agentic-ai-workflows-to-marketing-teams\/ Publish Date:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":185697,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/aithority.com\/wp-content\/uploads\/2026\/01\/fgfd.jpg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-185696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/185696"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=185696"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/185696\/revisions"}],"predecessor-version":[{"id":185698,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/185696\/revisions\/185698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/185697"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=185696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=185696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=185696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}