{"id":184805,"date":"2026-02-05T09:00:00","date_gmt":"2026-02-05T14:00:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/02\/05\/amazons-alexa-plus-confounds-chris-hemsworth-in-big-game-ad-as-the-ai-tool-launches\/"},"modified":"2026-02-05T12:45:16","modified_gmt":"2026-02-05T17:45:16","slug":"amazons-alexa-plus-confounds-chris-hemsworth-in-big-game-ad-as-the-ai-tool-launches","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/02\/05\/amazons-alexa-plus-confounds-chris-hemsworth-in-big-game-ad-as-the-ai-tool-launches\/","title":{"rendered":"Amazon&#8217;s Alexa Plus Confounds Chris Hemsworth in Big Game Ad as the AI Tool Launches"},"content":{"rendered":"<p><a href=\"https:\/\/www.cnet.com\/home\/amazons-alexa-plus-chris-hemsworth-ai-feature\/\">Amazon&#8217;s Alexa Plus Confounds Chris Hemsworth in Big Game Ad as the AI Tool Launches<\/a><\/p>\n<p><a href=\"https:\/\/www.cnet.com\/home\/amazons-alexa-plus-chris-hemsworth-ai-feature\/\">https:\/\/www.cnet.com\/home\/amazons-alexa-plus-chris-hemsworth-ai-feature\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-02-05 09:00:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.cnet.com\">www.cnet.com<\/a><\/p>\n<ul>\n<li><strong>Alexa Plus Upgrade<\/strong>: Alexa Plus, the enhanced AI version of Amazon&#8217;s Alexa, has officially rolled out to the general public in the US for those interested in trying it, available both online and through the Alexa app.<\/li>\n<li><strong>Conversational Upgrade<\/strong>: Notable for its highly conversational and natural tone, Alexa Plus is aimed at feeling more intuitive and human like compared to its predecessor, facilitating seamless interactions, especially with third-party apps such as Uber and Ticketmaster.<\/li>\n<li><strong>Subscription Tiers<\/strong>: Alexa Plus offers three different subscription tiers: a free version, a $15\/mo tier that includes all Alexa Plus capabilities and Amazon Prime benefits, and a $20\/mo tier that offers all Alexa Plus features independent of Prime subscription, albeit without access to Prime content.<\/li>\n<li><strong>Prime Benefits<\/strong>: The $15\/mo tier provides users with all Alexa Plus capabilities across compatible devices and access to Amazon Prime&#8217;s content, including video and music services.<\/li>\n<li><strong>Privacy Concerns<\/strong>: While it provides added functionality, Alexa Plus involves sending voice recordings to Amazon for analysis. This aspect may be a point of consideration for those concerned about privacy.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon&#8217;s Alexa Plus Confounds Chris Hemsworth in Big Game Ad as the AI Tool Launches&#8230;<\/p>\n","protected":false},"author":1,"featured_media":184806,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.cnet.com\/a\/img\/resize\/b4de4387fc31e279d0f8fbd47ed9608004e16445\/hub\/2026\/02\/04\/c3f9e6b8-b6c5-4d34-a494-e8440e6849f6\/chris-and-elsa-alexa-big-game-ad-hero-shot-high-res.jpg?auto=webp&fit=crop&height=675&width=1200","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-184805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/184805"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=184805"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/184805\/revisions"}],"predecessor-version":[{"id":184807,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/184805\/revisions\/184807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/184806"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=184805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=184805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=184805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}