{"id":182328,"date":"2026-01-28T09:38:00","date_gmt":"2026-01-28T14:38:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/01\/28\/creatives-trust-ai-for-low-risk-experiments-not-final-results\/"},"modified":"2026-01-28T09:40:14","modified_gmt":"2026-01-28T14:40:14","slug":"creatives-trust-ai-for-low-risk-experiments-not-final-results","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/01\/28\/creatives-trust-ai-for-low-risk-experiments-not-final-results\/","title":{"rendered":"Creatives Trust AI For Low Risk Experiments, Not Final Results"},"content":{"rendered":"<p><a href=\"https:\/\/www.forbes.com\/sites\/joetoscano1\/2026\/01\/28\/creatives-trust-ai-for-low-risk-experiments-not-final-results\/\">Creatives Trust AI For Low Risk Experiments, Not Final Results<\/a><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/joetoscano1\/2026\/01\/28\/creatives-trust-ai-for-low-risk-experiments-not-final-results\/\">https:\/\/www.forbes.com\/sites\/joetoscano1\/2026\/01\/28\/creatives-trust-ai-for-low-risk-experiments-not-final-results\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-01-28 09:38:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.forbes.com\">www.forbes.com<\/a><\/p>\n<ul>\n<li>According to Motion\u2019s Thumbstop Pulse survey, over 80% of creative strategists use AI for research and ideation, but only a few adopt it for critical evaluation and final deliverables.<\/li>\n<li>AI excels in divergent thinking and information gathering but lacks access to institutional knowledge and specific expertise held in professionals\u2019 minds.<\/li>\n<li>Despite 87% of U.S.-based creatives adopting AI tools for content creation and ideation, only 12% show clear ROI from their investments.<\/li>\n<li>Creative strategy risks are relatively low; hence, there&#8217;s less reluctance to use AI for low-stakes tasks but higher scrutiny for significant decisions.<\/li>\n<li>AI\u2019s unpredictability and lack of consistency in output make it challenging to create reliable systems, although progress is being made with custom AI apps.<\/li>\n<li>The human element remains crucial, especially in the curation and evaluation of AI-generated content to avoid &#8220;AI slop.&#8221;<\/li>\n<li>The future of AI lies in specialized small models that understand specific workflows deeply, used as complementary tools rather than replacements.<\/li>\n<li>Successful businesses leverage AI to amplify human judgment rather than fully automate processes, maintaining human curation and specialization in workflows.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creatives Trust AI For Low Risk Experiments, Not Final Results https:\/\/www.forbes.com\/sites\/joetoscano1\/2026\/01\/28\/creatives-trust-ai-for-low-risk-experiments-not-final-results\/ Publish Date: 2026-01-28 09:38:00&#8230;<\/p>\n","protected":false},"author":1,"featured_media":182329,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/69645faf4d736530e156d6a7\/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-182328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/182328"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=182328"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/182328\/revisions"}],"predecessor-version":[{"id":182330,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/182328\/revisions\/182330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/182329"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=182328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=182328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=182328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}