{"id":182319,"date":"2026-01-28T09:00:00","date_gmt":"2026-01-28T14:00:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/01\/28\/snap-is-spinning-off-its-ar-glasses-into-a-separate-business\/"},"modified":"2026-01-28T09:15:09","modified_gmt":"2026-01-28T14:15:09","slug":"snap-is-spinning-off-its-ar-glasses-into-a-separate-business","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/01\/28\/snap-is-spinning-off-its-ar-glasses-into-a-separate-business\/","title":{"rendered":"Snap is spinning off its AR glasses into a separate business"},"content":{"rendered":"<p><a href=\"https:\/\/www.engadget.com\/wearables\/snap-is-spinning-off-its-ar-glasses-into-a-separate-business-140000659.html\">Snap is spinning off its AR glasses into a separate business<\/a><\/p>\n<p><a href=\"https:\/\/www.engadget.com\/wearables\/snap-is-spinning-off-its-ar-glasses-into-a-separate-business-140000659.html\">https:\/\/www.engadget.com\/wearables\/snap-is-spinning-off-its-ar-glasses-into-a-separate-business-140000659.html<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-01-28 09:00:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.engadget.com\">www.engadget.com<\/a><\/p>\n<ul>\n<li>Snap has established Specs Inc., a wholly-owned subsidiary dedicated to its augmented reality glasses business.<\/li>\n<li>This new entity aims to attract investors and partnerships, and to grow Specs into an independent brand under Snap Inc.<\/li>\n<li>Snap is looking to compete better with Meta, which has substantial funds for AR development.<\/li>\n<li>Specs aim to enhance productivity and user experience by integrating AI with smartglasses, offering capabilities that surpass traditional digital tools.<\/li>\n<li>The smartglasses use digital overlays to keep users connected with friends and family while minimizing reliance on physical objects.<\/li>\n<li>Snap plans to launch a next-generation lightweight, smaller form factor AR glasses this year under the Specs Inc. initiative.<\/li>\n<li>The company is currently hiring over 100 roles globally for Specs Inc. indicating significant development and expansion efforts.<\/li>\n<li>Snap has not disclosed if Specs Inc. has secured investments, but the move suggests strategic intent to streamline success in the AR market.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snap is spinning off its AR glasses into a separate business https:\/\/www.engadget.com\/wearables\/snap-is-spinning-off-its-ar-glasses-into-a-separate-business-140000659.html Publish Date: 2026-01-28&#8230;<\/p>\n","protected":false},"author":1,"featured_media":182320,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/TnRlUyhW9v5KzTpEKMZghg--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD04MDA-\/https:\/\/d29szjachogqwa.cloudfront.net\/images\/2026-01\/327fdbe8-8427-46cc-a8f0-0b57e7411fa0","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-182319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/182319"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=182319"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/182319\/revisions"}],"predecessor-version":[{"id":182321,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/182319\/revisions\/182321"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/182320"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=182319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=182319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=182319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}