{"id":179991,"date":"2026-01-20T10:00:00","date_gmt":"2026-01-20T15:00:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/01\/20\/how-ai-is-powering-the-next-wave-of-retail-transformation\/"},"modified":"2026-01-20T11:40:14","modified_gmt":"2026-01-20T16:40:14","slug":"how-ai-is-powering-the-next-wave-of-retail-transformation","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/01\/20\/how-ai-is-powering-the-next-wave-of-retail-transformation\/","title":{"rendered":"How AI Is Powering The Next Wave Of Retail Transformation"},"content":{"rendered":"<p><a href=\"https:\/\/www.forbes.com\/sites\/garydrenik\/2026\/01\/20\/how-ai-is-powering-the-next-wave-of-retail-transformation\/\">How AI Is Powering The Next Wave Of Retail Transformation<\/a><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/garydrenik\/2026\/01\/20\/how-ai-is-powering-the-next-wave-of-retail-transformation\/\">https:\/\/www.forbes.com\/sites\/garydrenik\/2026\/01\/20\/how-ai-is-powering-the-next-wave-of-retail-transformation\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-01-20 10:00:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.forbes.com\">www.forbes.com<\/a><\/p>\n<p>Here&#8217;s a summary of the article focusing on four key points:<\/p>\n<ul>\n<li>\n<p><strong>AI Integration in Retail Media:<\/strong> Artificial intelligence (AI) has become an essential component in linking data, decision-making, and growth within the retail industry. Specifically, retail media has evolved beyond short-term pilots to becoming a crucial, ongoing revenue source. A majority of organizations now prioritize investments in data and analytics and are increasing their spending on generative AI.<\/p>\n<\/li>\n<li>\n<p><strong>The Importance of Unified Data Foundation:<\/strong> As retail media continues to grow, its success largely depends on an organization-wide data maturity rather than just adopting new ad technology. Retailers need to overcome structural weaknesses such as siloed customer data and disconnected teams to create a strong data backbone for scaling retail operations effectively.<\/p>\n<\/li>\n<li>\n<p><strong>Role of AI in Retail Transformation:<\/strong> Once retail organizations establish a solid data foundation, AI functions as an accelerator rather than a replacement for human judgment. It helps connect and govern actions across different retail operations, such as media, pricing, and personalization, thus driving measurable impact and operational agility. <\/p>\n<\/li>\n<li>\n<p><strong>Adopting AI-Native Retail Practices:<\/strong> To realize growth through AI, retail companies should move beyond isolated pilot projects to embed AI across the entire enterprise (AI-native organization). This includes aligning business and technology objectives, fostering a data-driven culture, implementing MLOps, and focusing on data literacy to ensure sustainable and scalable growth.<\/p>\n<\/li>\n<\/ul>\n<p>This summary highlights key messages that focus on unified data ecosystems and AI&#8217;s role in driving retail media transformation.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How AI Is Powering The Next Wave Of Retail Transformation https:\/\/www.forbes.com\/sites\/garydrenik\/2026\/01\/20\/how-ai-is-powering-the-next-wave-of-retail-transformation\/ Publish Date: 2026-01-20 10:00:00&#8230;<\/p>\n","protected":false},"author":1,"featured_media":179992,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/69696b38b517175b9d83918b\/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20,19],"class_list":["post-179991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence","tag-generative-ai"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/179991"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=179991"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/179991\/revisions"}],"predecessor-version":[{"id":179993,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/179991\/revisions\/179993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/179992"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=179991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=179991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=179991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}