{"id":178503,"date":"2026-01-15T03:00:00","date_gmt":"2026-01-15T08:00:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/01\/15\/empowering-customers-in-the-ai-era-the-new-role-for-partners\/"},"modified":"2026-01-15T04:30:12","modified_gmt":"2026-01-15T09:30:12","slug":"empowering-customers-in-the-ai-era-the-new-role-for-partners","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/01\/15\/empowering-customers-in-the-ai-era-the-new-role-for-partners\/","title":{"rendered":"Empowering customers in the AI era: The new role for partners"},"content":{"rendered":"<p><a href=\"https:\/\/www.itpro.com\/technology\/artificial-intelligence\/empowering-customers-in-the-ai-era-the-new-role-for-partners\">Empowering customers in the AI era: The new role for partners<\/a><\/p>\n<p><a href=\"https:\/\/www.itpro.com\/technology\/artificial-intelligence\/empowering-customers-in-the-ai-era-the-new-role-for-partners\">https:\/\/www.itpro.com\/technology\/artificial-intelligence\/empowering-customers-in-the-ai-era-the-new-role-for-partners<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-01-15 03:00:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.itpro.com\">www.itpro.com<\/a><\/p>\n<ul>\n<li>AI is transforming businesses by streamlining workflows, accelerating decision-making, and analyzing information, creating new risks that traditional security models can&#8217;t address.<\/li>\n<li>As AI integrates into operations, there&#8217;s a growing need for guidance on AI governance, secure deployment of large language models (LLMs), and integrating AI into existing workflows without increasing risks.<\/li>\n<li>Partners, particularly Managed Security Service Providers (MSSPs), can guide companies through this transition, offering new service areas such as AI readiness assessments and secure agent deployment.<\/li>\n<li>The industry is making a shift from generative AI to agentic AI, where intelligent agents that can reason, decide, and act under human direction are improving productivity and decision-making.<\/li>\n<li>With agentic AI, partners can automate repetitive tasks, improving detection, response, and service capacity, but increase demand for protection from new avenues for attack.<\/li>\n<li>The success of partners in the AI era will depend on their ability to help customers innovate confidently, ensuring AI implementation is secure, responsible, and aligns with security.<\/li>\n<li>Expertise in agentic AI, secure AI operations, and protection for non-human identities will be crucial for partners to remain indispensable in the AI transition.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Empowering customers in the AI era: The new role for partners https:\/\/www.itpro.com\/technology\/artificial-intelligence\/empowering-customers-in-the-ai-era-the-new-role-for-partners Publish Date: 2026-01-15&#8230;<\/p>\n","protected":false},"author":1,"featured_media":178505,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/cdn.mos.cms.futurecdn.net\/9hCna3oJCMzCMCug25PcDE-1920-80.jpg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[19],"class_list":["post-178503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-generative-ai"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/178503"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=178503"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/178503\/revisions"}],"predecessor-version":[{"id":178507,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/178503\/revisions\/178507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/178505"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=178503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=178503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=178503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}