{"id":178406,"date":"2026-01-15T00:25:00","date_gmt":"2026-01-15T05:25:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/01\/15\/evanston-small-businesses-incorporate-artificial-intelligence-into-their-operation\/"},"modified":"2026-01-15T00:40:08","modified_gmt":"2026-01-15T05:40:08","slug":"evanston-small-businesses-incorporate-artificial-intelligence-into-their-operation","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/01\/15\/evanston-small-businesses-incorporate-artificial-intelligence-into-their-operation\/","title":{"rendered":"Evanston small businesses incorporate artificial intelligence into their operation"},"content":{"rendered":"<p><a href=\"https:\/\/dailynorthwestern.com\/2026\/01\/14\/city\/evanston-small-businesses-incorporate-artificial-intelligence-into-their-operations\/\">Evanston small businesses incorporate artificial intelligence into their operation<\/a><\/p>\n<p><a href=\"https:\/\/dailynorthwestern.com\/2026\/01\/14\/city\/evanston-small-businesses-incorporate-artificial-intelligence-into-their-operations\/\">https:\/\/dailynorthwestern.com\/2026\/01\/14\/city\/evanston-small-businesses-incorporate-artificial-intelligence-into-their-operations\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-01-15 00:25:00<\/a><\/p>\n<p>Source Domain: <a href=\"dailynorthwestern.com\">dailynorthwestern.com<\/a><\/p>\n<ul>\n<li>Brianna Sylver, founder of Sylver Consulting, started incorporating AI out of curiosity and has since integrated it into each stage of her recruitment and data collection processes.<\/li>\n<li>A report predicts that the usage of AI among small businesses has increased by 18% from 2024, with higher adoption rates seen in Illinois, particularly in Evanston.<\/li>\n<li>AI tools like Recollective and Google\u2019s NotebookLM have aided consulting groups and marketing firms in Evanston, automating research and content generation, respectively.<\/li>\n<li>Reed Hansen, from MarketSurge, finds AI has extended his company\u2019s reach allowing them to take on more clients without needing to hire additional staff, using a variety of AI platforms.<\/li>\n<li>Despite the significant benefits, not all users are comfortable with full AI integration; Allie Payne, an Evanston realtor, is hesitant because she feels it reduces independent thinking.<\/li>\n<li>Sylver emphasizes AI as a brainstorming tool rather than a complete replacement for critical tasks like report writing.<\/li>\n<li>Hansen highlights the importance of human touch in marketing, arguing that fully automated agencies aren&#8217;t always what clients seek.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evanston small businesses incorporate artificial intelligence into their operation https:\/\/dailynorthwestern.com\/2026\/01\/14\/city\/evanston-small-businesses-incorporate-artificial-intelligence-into-their-operations\/ Publish Date: 2026-01-15 00:25:00 Source&#8230;<\/p>\n","protected":false},"author":1,"featured_media":178407,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/dailynorthwestern.com\/wp-content\/uploads\/2026\/01\/AI-BUSINESS-Chelsea-Lim.jpg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-178406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/178406"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=178406"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/178406\/revisions"}],"predecessor-version":[{"id":178408,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/178406\/revisions\/178408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/178407"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=178406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=178406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=178406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}