{"id":176867,"date":"2026-01-12T09:32:00","date_gmt":"2026-01-12T14:32:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/01\/12\/how-digital-business-models-are-evolving-in-the-age-of-agentic-ai\/"},"modified":"2026-01-12T09:35:22","modified_gmt":"2026-01-12T14:35:22","slug":"how-digital-business-models-are-evolving-in-the-age-of-agentic-ai","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/01\/12\/how-digital-business-models-are-evolving-in-the-age-of-agentic-ai\/","title":{"rendered":"How digital business models are evolving in the age of agentic AI"},"content":{"rendered":"<p><a href=\"https:\/\/mitsloan.mit.edu\/ideas-made-to-matter\/how-digital-business-models-are-evolving-age-agentic-ai\">How digital business models are evolving in the age of agentic AI<\/a><\/p>\n<p><a href=\"https:\/\/mitsloan.mit.edu\/ideas-made-to-matter\/how-digital-business-models-are-evolving-age-agentic-ai\">https:\/\/mitsloan.mit.edu\/ideas-made-to-matter\/how-digital-business-models-are-evolving-age-agentic-ai<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-01-12 09:32:00<\/a><\/p>\n<p>Source Domain: <a href=\"mitsloan.mit.edu\">mitsloan.mit.edu<\/a><\/p>\n<ul>\n<li>MIT Center for Information Systems Research has identified four new business models for the era of agentic artificial intelligence: Existing+, Customer Proxy, Modular Creator, and Orchestrator.<\/li>\n<li>The Existing+ model augments current business practices with AI, while the Customer Proxy model uses AI to execute predefined processes that achieve customer outcomes.<\/li>\n<li>Modular Creator uses AI to assemble reusable modules to create customizable service bundles, and Orchestrator assembles an ecosystem of complementary products and services to achieve outcomes without a pre-defined process.<\/li>\n<li>The research highlights the shift in business model popularity from traditional supplier and omnichannel models to the more prevalent ecosystem driver models.<\/li>\n<li>Companies aiming to adapt these new models are advised to understand their current AI-enabled business models and the AI capabilities necessary for scaling.<\/li>\n<li>The evolving business model of One New Zealand Group serves as an example, utilizing different AI-based models for customer service and predictive maintenance.<\/li>\n<li>Researchers from MIT CISR, including Peter Weill, Ina Sebastian, Stephanie Woerner, and Gayan Benedict, stress the importance of understanding where a company can create value through AI adoption.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How digital business models are evolving in the age of agentic AI https:\/\/mitsloan.mit.edu\/ideas-made-to-matter\/how-digital-business-models-are-evolving-age-agentic-ai Publish Date:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":176868,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/mitsloan.mit.edu\/sites\/default\/files\/styles\/og_image\/public\/2026-01\/ai-shift.jpg.webp?h=60439ba3&itok=_cWSf-FC","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-176867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/176867"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=176867"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/176867\/revisions"}],"predecessor-version":[{"id":176869,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/176867\/revisions\/176869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/176868"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=176867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=176867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=176867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}