{"id":176503,"date":"2026-01-11T10:00:00","date_gmt":"2026-01-11T15:00:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/01\/11\/google-shopify-retailers-push-new-ai-shopping-standard-at-nrf-2026\/"},"modified":"2026-01-11T10:55:10","modified_gmt":"2026-01-11T15:55:10","slug":"google-shopify-retailers-push-new-ai-shopping-standard-at-nrf-2026","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/01\/11\/google-shopify-retailers-push-new-ai-shopping-standard-at-nrf-2026\/","title":{"rendered":"Google, Shopify, retailers push new AI shopping standard at NRF 2026"},"content":{"rendered":"<p><a href=\"https:\/\/www.axios.com\/2026\/01\/11\/google-shopify-ai-shopping-standard-nrf-2026\">Google, Shopify, retailers push new AI shopping standard at NRF 2026<\/a><\/p>\n<p><a href=\"https:\/\/www.axios.com\/2026\/01\/11\/google-shopify-ai-shopping-standard-nrf-2026\">https:\/\/www.axios.com\/2026\/01\/11\/google-shopify-ai-shopping-standard-nrf-2026<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-01-11 10:00:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.axios.com\">www.axios.com<\/a><\/p>\n<ul>\n<li>\n<p>Salesforce data indicates AI and agents were instrumental in driving approximately 20% of retail sales during the recent holiday season, underscoring consumers&#8217; increasing need for information and reassurance before finalizing purchases.<\/p>\n<\/li>\n<li>\n<p>This trend was highlighted during an announcement by Google at the National Retail Federation&#8217;s annual conference in New York, focusing on the Universal Commerce Protocol (UCP), co-developed with major industry leaders.<\/p>\n<\/li>\n<li>\n<p>The Universal Commerce Protocol (UCP), supported by more than 20 retailers, platforms, and payment firms like Home Depot, Best Buy, Macy&#8217;s, Mastercard, and Visa, aims to facilitate smoother transitions from &#8220;I&#8217;m interested&#8221; to &#8220;I&#8217;ve bought it,&#8221; eliminating the need to switch between various apps, websites, or checkout systems.<\/p>\n<\/li>\n<li>\n<p>UCP is set to power shopping capabilities within AI Mode in Google Search and the Gemini app, allowing seamless purchasing without disrupting the conversation.<\/p>\n<\/li>\n<li>\n<p>This initiative is part of a broader shift towards agentic commerce, where AI assists in the entire purchasing process, including checkout, a phase deemed especially challenging due to varying store policies on payments, returns, loyalty points, and delivery.<\/p>\n<\/li>\n<li>\n<p>Retailers assert that checkout issues, contributing to cart abandonment, cost them billions, emphasizing the need for smoother purchasing processes to reduce lost revenue.<\/p>\n<\/li>\n<li>\n<p>Despite advancements in AI, consumer adoption remains low; only 17% of shoppers feel comfortable allowing AI to complete purchases, according to a ChannelEngine study, despite widespread use of AI for product research.<\/p>\n<\/li>\n<li>\n<p>The broader conclusion drawn is that while AI is becoming a powerful shopping assistant, converting it into a trusted buyer will require time, clearer standards, and more seamless checkout experiences.<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google, Shopify, retailers push new AI shopping standard at NRF 2026 https:\/\/www.axios.com\/2026\/01\/11\/google-shopify-ai-shopping-standard-nrf-2026 Publish Date: 2026-01-11&#8230;<\/p>\n","protected":false},"author":1,"featured_media":176504,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.axios.com\/lPl3vtwna-3QBStvxO36bsbuLeo=\/1366x768\/smart\/2024\/05\/29\/011029-1716945029580.jpg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-176503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/176503"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=176503"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/176503\/revisions"}],"predecessor-version":[{"id":176505,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/176503\/revisions\/176505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/176504"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=176503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=176503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=176503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}