{"id":176494,"date":"2026-01-11T10:00:00","date_gmt":"2026-01-11T15:00:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/01\/11\/google-launches-universal-commerce-protocol-bets-on-ai-powered-retail\/"},"modified":"2026-01-11T10:10:12","modified_gmt":"2026-01-11T15:10:12","slug":"google-launches-universal-commerce-protocol-bets-on-ai-powered-retail","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/01\/11\/google-launches-universal-commerce-protocol-bets-on-ai-powered-retail\/","title":{"rendered":"Google launches Universal Commerce Protocol, bets on AI-powered retail"},"content":{"rendered":"<p><a href=\"https:\/\/www.cnbc.com\/2026\/01\/11\/google-launches-universal-commerce-protocol-bets-on-ai-powered-retail.html\">Google launches Universal Commerce Protocol, bets on AI-powered retail<\/a><\/p>\n<p><a href=\"https:\/\/www.cnbc.com\/2026\/01\/11\/google-launches-universal-commerce-protocol-bets-on-ai-powered-retail.html\">https:\/\/www.cnbc.com\/2026\/01\/11\/google-launches-universal-commerce-protocol-bets-on-ai-powered-retail.html<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-01-11 10:00:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.cnbc.com\">www.cnbc.com<\/a><\/p>\n<ul>\n<li>Google introduced the Universal Commerce Protocol (UCP) at the National Retail Federation&#8217;s annual show with aims to become an industry standard for AI-driven retail processes.<\/li>\n<li>The open-source UCP provides a unified system for the entire shopping experience, aiming to eliminate the need for retailers to build their own tools, consolidating tasks like discovery, buying, and post-purchase support.<\/li>\n<li>To capitalize on the booming generative AI market, Google is competing against companies like Amazon, Perplexity, and OpenAI in e-commerce. <\/li>\n<li>Competitors like OpenAI have also introduced their own protocols like the Instant Checkout via AI Mode powered by their AI, while Perplexity is partnering with PayPal for a direct shopping experience.<\/li>\n<li>By 2030, AI-powered tools and agentic commerce are projected to make the retail sector a $3 trillion to $5 trillion global market, according to the McKinsey report.<\/li>\n<li>UCP was co-developed with companies such as Shopify, Etsy, Wayfair, and Target, and will soon enable purchasing direct from Google&#8217;s AI Mode or Gemini App using Google Wallet and plans to integrate additional payment methods like PayPal in the future.<\/li>\n<li>Google also announced the Business Agent feature to allow interactive conversations with shoppers enabling retailers to connect to users on their platforms.<\/li>\n<li>Lastly, Google added a focus on integrating advertising with its \u201cDirect Offers\u201d to showcase special discounts to AI Mode chatbot users expressing buying intent.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google launches Universal Commerce Protocol, bets on AI-powered retail https:\/\/www.cnbc.com\/2026\/01\/11\/google-launches-universal-commerce-protocol-bets-on-ai-powered-retail.html Publish Date: 2026-01-11 10:00:00 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