{"id":173425,"date":"2025-12-31T12:17:00","date_gmt":"2025-12-31T17:17:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2025\/12\/31\/new-york-updates-general-business-law-to-regulate-use-of-ai-in-ad\/"},"modified":"2025-12-31T13:05:13","modified_gmt":"2025-12-31T18:05:13","slug":"new-york-updates-general-business-law-to-regulate-use-of-ai-in-ad","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2025\/12\/31\/new-york-updates-general-business-law-to-regulate-use-of-ai-in-ad\/","title":{"rendered":"New York Updates General Business Law to Regulate Use of AI in Ad"},"content":{"rendered":"<p><a href=\"https:\/\/natlawreview.com\/article\/new-artificial-intelligence-advertising-law-alert-new-york-amends-general-business\">New York Updates General Business Law to Regulate Use of AI in Ad<\/a><\/p>\n<p><a href=\"https:\/\/natlawreview.com\/article\/new-artificial-intelligence-advertising-law-alert-new-york-amends-general-business\">https:\/\/natlawreview.com\/article\/new-artificial-intelligence-advertising-law-alert-new-york-amends-general-business<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2025-12-31 12:17:00<\/a><\/p>\n<p>Source Domain: <a href=\"natlawreview.com\">natlawreview.com<\/a><\/p>\n<ul>\n<li><strong>New York Update on AI Regulation<\/strong>: On December 11, 2025, New York updated its General Business Law with Senate Bill S8420A, establishing new guidelines for advertising that utilizes AI.<\/li>\n<li><strong>Definitions and Scope<\/strong>: The bill includes specific definitions for AI, Generative AI, and synthetic performers, setting the criteria for compliance.<\/li>\n<li><strong>Disclosure Requirements<\/strong>: Commercial advertisers must disclose the use of synthetic performers created by generative AI if they intend to give the impression of human performance engagement.<\/li>\n<li><strong>Exemptions<\/strong>: Certain types of advertisements, like audio-only ads and expressive works (e.g., movies, video games), are exempt from disclosure requirements.<\/li>\n<li><strong>Fines and Penalties<\/strong>: Noncompliance results in civil penalties, with a $1,000 fine for the first violation and $5,000 for subsequent violations.<\/li>\n<li><strong>Compliance Deadline<\/strong>: The new regulations become effective on June 9, 2026, giving advertisers a 180-day compliance period starting from the law&#8217;s signing.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New York Updates General Business Law to Regulate Use of AI in Ad https:\/\/natlawreview.com\/article\/new-artificial-intelligence-advertising-law-alert-new-york-amends-general-business Publish&#8230;<\/p>\n","protected":false},"author":1,"featured_media":173426,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/natlawreview.com\/sites\/default\/files\/styles\/article_image\/public\/2025-12\/Designed%20by%20AI%20Artificial%20Intelligence%20IP%20Intellectual%20Property%20Patents-329885419.jpg.webp?itok=6Jv-7V77","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[19],"class_list":["post-173425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-generative-ai"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/173425"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=173425"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/173425\/revisions"}],"predecessor-version":[{"id":173427,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/173425\/revisions\/173427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/173426"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=173425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=173425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=173425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}