Wayra Invests in MITO AI to Boost Audiovisual Production with Artificial Intelligence
Wayra Invests in MITO AI to Boost Audiovisual Production with Artificial Intelligence
Publish Date: 2026-07-16 04:46:00
Source Domain: wayra.com
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MITO AI Overview: MITO AI is a startup founded by Spanish talent focusing on AI for professional audiovisual production. It helps businesses, filmmakers, brands, and agencies create high-quality content more efficiently.
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Investment by Wayra: Wayra, Telefónica’s corporate venture capital, has invested in MITO AI, joining leading international investors like Lightspeed Venture Partners and Spanish funds like Kibo Ventures and Kfund.
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Key Projects: MITO AI has developed a notable campaign for Movistar Plus linked to the Spanish National Football Team’s participation in the World Cup using generative AI. Other projects involve collaborations with Movistar Plus, Telefónica Tech, Zara, Repsol, and Dellafuente.
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Platform Capabilities: MITO AI’s platform facilitates real-time collaboration among filmmakers, production companies, and brands in a single workspace, offering integrated management for the entire production process.
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Commitment to Innovation: The investment reinforces Wayra’s dedication to identifying and scaling startups that offer transformative technologies and align with digital transformation needs.
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Executive Statements: Both Paloma Castellano from Wayra and Iñaki Berenguer from MITO AI highlight the innovative potential, alignment with business needs, and strategic collaboration opportunities resulting from the partnership.
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MITO AI’s Objective: To redefine audiovisual content creation by leveraging AI for accelerated production while maintaining creative control.
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Wayra’s Role: As Telefónica’s CVC, Wayra seeks to drive innovation and impact through investments in AI, Connectivity, and Cybersecurity for startups.
