Artificial intelligence should make ordering faster, says Parfetts
Artificial intelligence should make ordering faster, says Parfetts
Publish Date: 2026-07-03 05:27:00
Source Domain: www.talkingretail.com
- Parfetts, an employee-owned wholesaler, has adopted Wholepal as the mandatory platform for all new product submissions and data updates, replacing traditional paper forms and email chains.
- The implementation of Wholepal establishes a single source of product data for all suppliers working with Parfetts, streamlining product listing processes.
- The launch of Wholepal is part of Parfetts’ broader investment in digital technology to better support its suppliers and retailers.
- Wholepal is positioned to enhance the efficiency and speed of bringing new products to market.
- Cheryl Hope, trading director at Parfetts, emphasizes the need to modernize the industry’s handling of product data and the benefits Wholepal provides in simplifying supplier interactions and improving data quality.
