Three Approaches to Measuring and Managing AI ROI
Three Approaches to Measuring and Managing AI ROI
https://sloanreview.mit.edu/article/three-approaches-to-measuring-and-managing-ai-roi/
Publish Date: 2026-06-23 07:00:00
Source Domain: sloanreview.mit.edu
- Many leaders and companies struggle to accurately track and optimize returns on their AI investments due to the imprecise and industry-specific nature of AI ROI measurement.
- Most organizations focus on inputs rather than outputs when measuring AI, often lacking financial discipline similar to other investments.
- Measuring ROI for different types of AI—analytical or generative—varies significantly in terms of direct financial returns and required translation into financial impact.
- The context of the industry where AI is implemented greatly influences how returns are defined and measured.
- Three practical approaches have been identified based on interviews with executives to help companies manage and measure AI ROI effectively, reflecting various AI maturity levels and strategic objectives.
