Facebook Launches Search Engine AI Tool That Could Make Meta $10 Billion A Year, Analyst Says

Facebook Launches Search Engine AI Tool That Could Make Meta  Billion A Year, Analyst Says

Facebook Launches Search Engine AI Tool That Could Make Meta $10 Billion A Year, Analyst Says

https://www.forbes.com/sites/maryroeloffs/2026/06/15/facebook-launches-search-engine-ai-tool-that-could-make-meta-10-billion-a-year-analyst-says/

Publish Date: 2026-06-15 15:01:00

Source Domain: www.forbes.com

  • Meta released new AI-powered features on Facebook, enabling it to act as a search engine and content generation tool.
  • The new tool, “AI Mode,” powered by Muse Spark, answers queries based on public content from Groups and Reels instead of generic search results.
  • According to Morgan Stanley, if 1 billion users adopt AI Mode and monetize 10% of queries, it could generate over $10 billion in annual revenue for Meta.
  • The launch includes new AI-assisted photo and video editing capabilities, such as collage cutout templates and transition effects.
  • It remains unclear how Meta’s AI Mode sources information and combats misinformation, as the specifics on the algorithm are not disclosed.