Hitit details artificial intelligence integration and commercial platforms expansion at the 82nd IATA AGM
Publish Date: 2026-06-14 23:57:00
Source Domain: www.aviacionline.com
- Technical Progress at IATA AGM: During the 82nd IATA Annual General Meeting, Hitit showcased the technical advancements in its commercial distribution systems, payment platforms, and artificial intelligence integration.
- Industry Challenges: The industry is facing rising operational costs, supply chain delays, fuel price hikes, and disruption in Middle East hub connectivity, impacting both passenger and cargo growth forecasts for 2026.
- Expectations for Profit and Demand: Despite overall higher expected profit per passenger declining from $7.2 USD to $4.5 USD in 2026, there is a forecasted 2.1% growth in passenger demand, while cargo growth is projected at 0.7%.
- Artificial Intelligence Integration: Hitit is focusing heavily on transforming its operational systems with advanced AI, including large language models and agentic AI, to optimize decision-making and efficiency. This strategic focus intends to integrate AI deeply into its core IT solutions.
- Hitit Payment Orchestration (HPO): Hitit introduced HPO to address the complexities of global online payment processes for airlines, allowing unified management of payment alternatives across different countries.
- Hitit Oxygen and Airline Retailing: Hitit Oxygen, part of the transition toward modern airline retailing, now drives significant sales volume surpassing 8 billion transactions per day, showing the platform’s success in integrating both direct and indirect sales channels.
- Recognitions and Partnerships: Hitit Oxygen has received accolades and is in use by additional airlines, enhancing its global presence in the transformation of traditional airline retail infrastructures into e-commerce platforms.
