Why Apple’s A.I. Upgrade for Siri Won’t Be Available in Europe
Why Apple’s A.I. Upgrade for Siri Won’t Be Available in Europe
https://www.nytimes.com/2026/06/09/business/apple-siri-ai-europe.html
Publish Date: 2026-06-09 09:36:00
Source Domain: www.nytimes.com
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Enhanced Siri Features: Apple announced an improved version of Siri with advanced artificial intelligence capabilities to better answer questions, complete tasks, and provide information across devices and apps.
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Release Timeline: The new Siri features are expected to be available later in the year, except in the European Union, where they are on hold due to ongoing regulatory issues.
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Regulatory Dispute: The delay in the European Union stems from a regulatory conflict between Apple and the European Commission concerning the Digital Markets Act (DMA) aimed at ensuring competition.
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Interoperability Issue: Under the DMA, large tech companies like Apple must make their products interoperable, meaning that third-party developers could offer competing A.I. digital assistants. Apple argues this compromises privacy and security.
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Market Significance: Europe is Apple’s second-largest market by revenue, highlighting the importance of resolving the dispute for the tech giant.
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No Immediate Availability in Key Regions: Not only is the EU affected; Apple also hasn’t provided an immediate release timeline for China, its third-largest market.
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Negotiation Failures: Apple tried to negotiate alternative compliance solutions during months of discussions, including limiting third-party access to certain device data, but all proposals were rejected by the European Commission.
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Regulatory Standoff: European Commission insists that Apple cannot be exempt from DMA’s interoperability obligations, emphasizing the need for market openness and competition.
