Cybersecurity presents the most profitable channel opportunity of for the decade, says ALSO – TECHNOLOGY RESELLER
Publish Date: 2026-06-04 02:43:00
Source Domain: technologyreseller.uk
Using an unordered list, summarize the following article with between 4 and 8 key points.
ALSO Group highlights many MSPs are still selling security like hardware rather than scalable services
Cybersecurity has rapidly evolved from a defensive IT requirement into one of the most scalable recurring revenue opportunities in the technology channel, according to new insights from ALSO Group.
The opportunity is being driven by a rapidly escalating threat landscape. Recent research shows organisations are now facing more than 2,000 cyber-attacks per week on average, highlighting the growing need for scalable security services.
Despite this surge in demand, many managed service providers, MSPs, are still approaching cybersecurity using outdated project-based sales models that limit long term growth and fail to capture the full commercial potential of the market.
Mark Appleton
Speaking on the opportunity, Mark Appleton, Group Lead Vendor Ecosystem Development, at ALSO Group said:
“Cybersecurity is the most profitable channel opportunity of the decade, but only if it’s sold correctly. Too many partners are still treating security like a one-off product sale rather than a recurring service.”
According to Appleton, traditional project-based approaches to cybersecurity often results in fragmented deployments and inconsistent revenue streams for service providers.
Instead, MSPs that package security services into integrated offerings will be able to create predictable recurring revenue while delivering stronger protection for customers.
Appleton continued: “When cybersecurity is sold as a project, growth is limited to individual deals. When it’s delivered as an ongoing service, it becomes a platform for long term customer relationships and sustainable revenue.”
The shift toward platform led security models is also reshaping how MSPs design and deliver their security offerings.
Rather than deploying isolated security tools, many providers are increasingly building bundled security platforms, combining endpoint protection, identity security, monitoring and threat detection into unified managed services.
In this evolving environment, technology providers are also playing a growing role in helping partners develop the maturity required to deliver advanced security services.
Appleton added: “Technology providers are becoming critical enablers of MSP security maturity. Beyond simply supplying products, they help partners package services, integrate security platforms and build scalable business models around cybersecurity.”
As cyber threats continue to intensify, demand for managed security services is expected to grow rapidly across organisations of all sizes.
Appleton concluded: “The MSPs that succeed in cybersecurity will be the ones that think like service providers rather than resellers. The opportunity isn’t just in selling security tools, it’s in building ongoing security platforms that customers rely on every day.”
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