Meta enters enterprise AI race with new business agent
Meta enters enterprise AI race with new business agent
Publish Date: 2026-06-03 10:00:00
Source Domain: www.reuters.com
- Meta Platforms introduced an AI agent geared towards helping businesses operate daily tasks, entering the enterprise AI market.
- Announced at the WhatsApp-focused Conversations conference in London, the new agent enhances existing service to automate tasks like calendar bookings and sales closures.
- Currently over one million businesses utilize earlier chatbot versions across WhatsApp, Messenger, and now also Instagram, with a global rollout planned.
- Meta aims to compete with tech giants like OpenAI, Anthropic, and Google in the enterprise AI sector by leveraging its vast user base across WhatsApp, Instagram, and Facebook.
- The Business Agent can be personalized to manage queries, answer FAQs, qualify leads, and escalate difficult issues to human staff.
- Initially free with plans for paid subscription options, the tool goes beyond static “rule-based automations” to enable more complex actions.
- Meta is launching a more extensive “Business Agent Platform” to allow businesses to build their custom AI agents for operation management outside Meta’s ecosystem.
- A new “Enterprise Solutions” team led by Naomi Gleit focuses on adopting and customizing AI agents for internal enterprise customer needs and plans for further internal agentic AI functionalities.
