Rack Room Shoes Exec Molly Hartney on Innovation: Women Who Rock

Source Domain: wwd.com

Molly Hartney, now the chief digital officer at Rack Room Shoes, is committed to responsible AI innovation, emphasizing AI literacy in marketing, inventory optimization, personalization, and internal productivity.
She highlights the importance of digital fluency for leaders, allowing them to ask pertinent questions, understand risks, and make data-driven, cybersecurity, and long-term scalable decisions.
Hartney ensures that technology enhances the brand’s core values of accessibility, value, and family-centered experiences rather than overshadowing them.
Her leadership approach has shifted from providing all the answers to facilitating collective problem-solving, team listening, and inter-disciplinary collaboration.
Hartney believes in fostering the next generation of female executives, arguing that women’s skills and perspectives are crucial for today’s rapidly evolving industries requiring leaders who can navigate complexity and lead with empathy.

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