Alibaba Group signs 6-year AI deal with Uefa, will bring 360 replay tech to major events
Alibaba Group signs 6-year AI deal with Uefa, will bring 360 replay tech to major events
Publish Date: 2026-05-30 23:42:00
Source Domain: www.scmp.com
- Alibaba Group and Uefa have signed an exclusive six-year deal to introduce Alibaba’s 360-degree replay technology to European football.
- The partnership will make Alibaba the official AI, cloud services, and e-commerce partner for the Champions League, Europa League, Conference League, and Euro 2028.
- The collaboration aims to enhance fan engagement and digital transformation within European football.
- Uefa expects Alibaba’s AI expertise to offer fans globally improved access to the sport and new viewing experiences.
- Alibaba will leverage its AI technologies, including the Qwen large language model, to improve fan interaction, media content management, and event communications.
