Meta shares jump after company announces premium subscriptions

Meta shares jump after company announces premium subscriptions

Meta shares jump after company announces premium subscriptions

https://www.forbes.com.au/news/investing/meta-shares-jump-after-company-announces-premium-subscriptions-for-facebook-and-instagram/

Publish Date: 2026-05-27 20:27:00

Source Domain: www.forbes.com.au

Here is a summary of the Meta announcement regarding premium subscriptions for Instagram, Facebook, and WhatsApp, presented using an unordered list with key points:

  • Meta One Subscription Launches: Meta introduced new premium subscriptions called “Meta One,” launching under the names Instagram Plus, Facebook Plus, and WhatsApp Plus.
  • Pricing Details: Premium subscriptions will be priced at $3.99 per month for Instagram Plus and Facebook Plus, and $2.99 per month for WhatsApp Plus.
  • Additional Features: Subscribers will gain access to enhanced profile customization and story insights, with more features anticipated to be rolled out in the future.
  • AI Offerings: Dedicated AI subscription plans include Meta One Plus for $7.99 per month and Meta One Premium for $19.99 per month, allowing users more complex AI tasks.
  • Exclusions: Meta Verified, which offers profile verification and protection against impersonation, remains unaffected by these new premium subscriptions.
  • Stock Market Reaction: Meta shares saw an increase of 3.7% following the announcement, closing at $635.36, but overall have decreased by 6.6% over the past month.
  • Background on AI Investment: The introduction of these paid subscriptions aligns with Meta’s broader commitment to AI, evidenced by a $10 billion increase in capital expenditure guidance for this year.

For more detailed information, please refer to the original announcement and related reports.