Meta shares jump after company announces premium subscriptions
Meta shares jump after company announces premium subscriptions
Publish Date: 2026-05-27 20:27:00
Source Domain: www.forbes.com.au
Here is a summary of the Meta announcement regarding premium subscriptions for Instagram, Facebook, and WhatsApp, presented using an unordered list with key points:
- Meta One Subscription Launches: Meta introduced new premium subscriptions called “Meta One,” launching under the names Instagram Plus, Facebook Plus, and WhatsApp Plus.
- Pricing Details: Premium subscriptions will be priced at $3.99 per month for Instagram Plus and Facebook Plus, and $2.99 per month for WhatsApp Plus.
- Additional Features: Subscribers will gain access to enhanced profile customization and story insights, with more features anticipated to be rolled out in the future.
- AI Offerings: Dedicated AI subscription plans include Meta One Plus for $7.99 per month and Meta One Premium for $19.99 per month, allowing users more complex AI tasks.
- Exclusions: Meta Verified, which offers profile verification and protection against impersonation, remains unaffected by these new premium subscriptions.
- Stock Market Reaction: Meta shares saw an increase of 3.7% following the announcement, closing at $635.36, but overall have decreased by 6.6% over the past month.
- Background on AI Investment: The introduction of these paid subscriptions aligns with Meta’s broader commitment to AI, evidenced by a $10 billion increase in capital expenditure guidance for this year.
For more detailed information, please refer to the original announcement and related reports.