Meta Stock Jumps Nearly 4% As It Launches Premium Facebook, Instagram Subscriptions

Meta Stock Jumps Nearly 4% As It Launches Premium Facebook, Instagram Subscriptions

Meta Stock Jumps Nearly 4% As It Launches Premium Facebook, Instagram Subscriptions

https://www.forbes.com/sites/antoniopequenoiv/2026/05/27/meta-shares-jump-after-company-announces-premium-subscriptions-for-facebook-and-instagram/

Publish Date: 2026-05-27 17:04:00

Source Domain: www.forbes.com

Here are the summarized key points from the article about Meta’s new premium subscription plans:

– Meta is introducing premium subscriptions for Instagram, Facebook, and WhatsApp under the new “Meta One” platform, offering enhanced features.

– The subscriptions, termed as Instagram Plus and Facebook Plus, will cost $3.99 per month, while WhatsApp Plus will be $2.99 per month.

– Paid subscribers will gain access to profile customization and story insights, with more features expected to be introduced over time.

– Meta has also unveiled advanced AI-oriented premium plans, like Meta One Plus for $7.99 per month and Meta One Premium for $19.99 per month, offering higher usage limits to better utilize AI assistants.

– Meta Verified, focused on profile verification and impersonation protection, remains unaffected by these new subscriptions.

– Meta’s stock experienced a surge, rising 3.7% following the announcement but remains down 6.6% over the past month.

– The company has directed 7,000 employee reassignments to foster stronger AI capabilities as part of a larger trend in tech companies increasing AI spending commitments.