Amazon starts selling its AI shopping technology to other retailers

Source Domain: www.cnbc.com

Amazon is licensing its homegrown AI technology, derived from Alexa for Shopping, to other retailers to help them develop their own AI shopping tools with minimal effort.
This marks another instance where Amazon turns internal technology into a service offered to other companies, similar to how it started with Amazon Web Services.
The new service aims to deliver results in as little as 60 days and is being offered via Amazon Web Services (AWS) to potentially alleviate concerns from other retailers about data integrity and partnerships.
Amazon has already secured Kate Spade, a Tapestry-owned luxury brand, as a client, and mentions additional retailers are in testing.
Competitors and marketplaces like Walmart, Target, Etsy, Gap, and eBay are also leveraging or developing their own AI shopping tools and partnerships with AI firms like Google and Salesforce.
Amazon has been cautious about directly partnering with rival AI platforms, preferring to build its own tools and maintain control over shopping experiences.
The company is encouraging retailers to use their own deep product, customer, and category knowledge to create tailored AI tools rather than relying on external intermediaries.

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