Germany’s Dr. Wolff cosmetics company is going all in on AI
Germany’s Dr. Wolff cosmetics company is going all in on AI
https://www.dw.com/en/germanys-dr-wolff-cosmetics-company-is-going-all-in-on-ai/a-77268215
Publish Date: 2026-05-25 03:17:00
Source Domain: www.dw.com
Here’s an unordered list with 6 key points from the article:
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AI Tool at Dr. Wolff: Inna Hilgenberg, deputy head of the packaging department at Dr. Wolff, uses the company’s in-house AI tool, WolffGPT, daily for scheduling, instruction, and various tasks while maintaining hygiene and safety standards.
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In-House AI Solution: Dr. Wolff developed its AI model to protect sensitive company data, as public large language models (LLMs) like ChatGPT cannot be used with company data.
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Employee AI Training: The company has approximately 110 “AI pioneers” among its 930 global employees. These pioneers complete training and assist others in adopting AI tools.
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AI Adoption Across SMEs: SMEs, including Dr. Wolff, are adopting AI to boost productivity and efficiency, and to address the skilled workers shortage, although only about 6% of SMEs across Europe currently use AI.
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AI Agents in Use: Wolff’s AI agents handle various tasks, like answering IT support queries and creating social media posts, and are highly relied on by staff.
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AI Training for All: Almost 90% of Dr. Wolff’s computer workstation employees have completed AI training modules during working hours, showing a high level of acceptance and interest.