Germany’s Dr. Wolff cosmetics company is going all in on AI

Germany’s Dr. Wolff cosmetics company is going all in on AI

Germany’s Dr. Wolff cosmetics company is going all in on AI

https://www.dw.com/en/germanys-dr-wolff-cosmetics-company-is-going-all-in-on-ai/a-77268215

Publish Date: 2026-05-25 03:17:00

Source Domain: www.dw.com

Here’s an unordered list with 6 key points from the article:

  • AI Tool at Dr. Wolff: Inna Hilgenberg, deputy head of the packaging department at Dr. Wolff, uses the company’s in-house AI tool, WolffGPT, daily for scheduling, instruction, and various tasks while maintaining hygiene and safety standards.

  • In-House AI Solution: Dr. Wolff developed its AI model to protect sensitive company data, as public large language models (LLMs) like ChatGPT cannot be used with company data.

  • Employee AI Training: The company has approximately 110 “AI pioneers” among its 930 global employees. These pioneers complete training and assist others in adopting AI tools.

  • AI Adoption Across SMEs: SMEs, including Dr. Wolff, are adopting AI to boost productivity and efficiency, and to address the skilled workers shortage, although only about 6% of SMEs across Europe currently use AI.

  • AI Agents in Use: Wolff’s AI agents handle various tasks, like answering IT support queries and creating social media posts, and are highly relied on by staff.

  • AI Training for All: Almost 90% of Dr. Wolff’s computer workstation employees have completed AI training modules during working hours, showing a high level of acceptance and interest.