LSUS Students Ponder AI’s Impact on Digital Arts

Graduates’ Job Outlook: Ten recent digital arts graduates from LSUS are competing for jobs but face the challenge of AI-generated graphics flooding the market.
AI’s Market Impact: AI’s affordability has lowered the cost barrier for graphic designs, potentially shifting artists’ roles from creation to creative direction.
Instructors’ Response: Jason Mackowiak and Allen Garcie emphasize framing AI as a tool like Photoshop, and are steering students to focus on local businesses valuing human-made art over AI.
Human Creativity vs AI: Lisa Marshall believes that human creativity and understanding of business needs surpass AI’s capabilities, particularly for consistent and targeted messaging.
AI’s Role in Planning: Katelyn Davis suggests using AI in the planning stages to gather initial ideas but stresses the importance of human creative ownership in the final product.
Adaptation and Learning: Instructors encourage students to adapt to AI by working creatively with it, acknowledging its inevitability in the job market.
Effectiveness over Appearance: Marshall comments that AI-generated content must effectively reach and serve the intended audience to be considered successful.
Client Decisions: Marshall emphasizes that potential clients may see the limitations of AI when it fails to meet audience needs and business objectives effectively.

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