BBB urges online shoppers to double-check companies found in AI searches

Source Domain: komonews.com

Over half of online shoppers now rely on artificial intelligence for search summaries rather than traditional recommendations.
The Better Business Bureau (BBB) warns that prominence in AI search results does not equate to trustworthiness.
Businesses with strong online presences, such as effective websites and customer reviews, often appear higher in AI search rankings, sometimes due to paid advertising and SEO strategies.
The BBB advises consumers not to dismiss businesses that don’t appear in AI-generated results, as they may have smaller online footprints or less focus on digital marketing.
Scammers often create fake websites to steal money and personal information, emphasizing the need for careful research.
The BBB suggests using AI as a starting point and looking for signs of legitimacy like professional websites, verified reviews, and BBB accreditation.
Additional tips and business profiles can be found on the BBB website to help verify business trustworthiness.