At Cannes, filmmakers shift towards cautious acceptance of AI’s inevitability

Cost Savings through AI: According to Morgan Stanley, generative AI can lead to cost reductions in film and TV production by up to 30%.
Time Efficiency: Director Xavier Gens estimates that “Under Paris” could have been completed in half the time and cut costs by half with the help of AI.
Shift in Cannes Film Festival Dynamics: The Cannes Film Festival is now focusing on how AI is being used rather than whether it will be used, highlighting a shift in industry trends.
AI’s Role in Post-Production: AI tools can automate many time-consuming post-production tasks, particularly beneficial for visual effects-heavy films like “Under Paris”.
Generative AI Exclusion in Competitions: Cannes and the Academy Awards have rules excluding films primarily driven by generative AI from top competitive awards such as the Palme d’Or.
Ongoing Industry Discussions: There is an ongoing debate about the appropriate uses of AI in filmmaking, with a consensus forming around the acceptance of AI in production and post-production, while rejecting its use in scriptwriting and film creation.
AI as an Enhancement, Not Replacement: Industry experts emphasize that AI should enhance human creativity rather than replace it.
Emerging Use Cases: Startups are developing new applications for AI, including audience insight tools to simulate focus groups and enhance director decisions.

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