APRO Hosts APRO Talks Editions in Brasília and São Paulo Focused on Artificial Intelligence and the Sports Market
Publish Date: 2026-05-15 13:25:00
Source Domain: roastbrief.us
- APRO (Brazilian Association of Audiovisual Production Companies) held two editions of APRO Talks in May 2026, one each in Brasília and São Paulo.
- The Brasília edition focused on the impact of artificial intelligence on the audiovisual industry, including presentations of the Best Practices Guide for the Use of AI in Audiovisual Productions.
- The São Paulo edition concentrated on the sports industry, covering topics such as preparations for the FIFA World Cup, betting market regulations, and the upcoming Women’s Football World Cup in Brazil in 2027.
- Key panels in Brasília discussed AI fusion in production and shared experiences from different companies.
- In São Paulo, panels addressed the practical limits and possibilities of using brands during major sports events, the regulatory aspects of the betting industry, and the growth potential and challenges of hosting the Women’s Football World Cup in 2027.
- Marianna Souza, APRO’s Executive President, emphasized the importance of APRO Talks in fostering collaboration and sharing success among audiovisual professionals and sports stakeholders.
