When AI Empowers and Threatens: Understanding the Dual Effects of Artificial Intelligence Awareness on Hotel Employees
Publish Date: 2026-04-25 00:07:00
Source Domain: macaubusiness.com
- The study explores the dual effects of Artificial Intelligence (AI) and Robotics Awareness (AIRA) in enhancing performance and increasing stress among hospitality employees.
- AIRA refers to employees’ recognition of the presence and potential influence of intelligent technologies in their work environment.
- The concept of AIRA triggers both growth and strain: while it motivates employees to learn and adapt, it also causes job insecurity and stress.
- The dual-path framework proposed in the study emphasizes that both adaptive and adverse effects coexist and impact employees’ responses to technological change.
- The researchers used a mixed-method approach: initial qualitative interviews followed by quantitative surveys, providing empirical support for both adaptive learning and heightened stress due to AIRA.
- Proactive personality influences how employees interact with AIRA, with proactive individuals showing greater active learning but also heightened job insecurity.
- Hospitality organizations must manage the dual implications of AI and robotics by providing clear communication, reskilling opportunities, and continuous learning to mitigate stress while enhancing performance.
- The research highlights the importance of integrating people-centered strategies into digital transformation efforts, thereby moving beyond simplistic binary debates about AI’s impact on employment.
