Apple Hires Former Google Executive to Lead AI Product Marketing Push
Apple Hires Former Google Executive to Lead AI Product Marketing Push
Publish Date: 2026-03-29 13:37:00
Source Domain: www.pymnts.com
- Apple appoints longtime Google executive Lilian Rincon as Vice President of Product Marketing for Artificial Intelligence, signaling a significant push into advanced AI capabilities.
- Rincon will report to Apple’s marketing chief, Greg Joswiak, also known as “Joz.”
- Rincon’s role includes overseeing marketing for AI initiatives like Apple Intelligence and the upgraded version of Siri, set for release later this year.
- Prior to joining Apple, Rincon served as Vice President of Product for Google Shopping and led the development of Google Assistant, enhancing generative AI features used by billions.
- The hiring of Rincon is part of Apple’s broader strategy to enhance Siri with advanced AI functions tied to Alphabet’s Gemini AI model, aiming for improved performance and new capabilities.
- Apple plans to expand Siri’s functionality by integrating it with various third-party AI services, potentially through the iOS 27 update.
- This move complements Apple’s 2023 hire of Amar Subramanya, Vice President of AI, both bringing extensive AI expertise from Microsoft and Google to bolster Apple’s AI research and safety efforts.
