AI Use Increases, Now Becoming Part of Consumer Routines
AI Use Increases, Now Becoming Part of Consumer Routines
https://www.pymnts.com/study_posts/the-data-behind-ais-shift-to-everyday-consumer-use/
Publish Date: 2026-03-27 04:02:00
Source Domain: www.pymnts.com
- Mainstream Adoption: The article highlights AI’s rise to mainstream status, with 54% of U.S. consumers using AI for personal tasks in January 2026, marking a five-percentage point increase from December 2025.
- Platform Shift: While ChatGPT remains the dominant AI platform, other tools like Claude and Gemini are experiencing notable user base growth, indicating a market shift.
- Mobile and App Utilization: Consumers increasingly access AI tools via apps—38% of ChatGPT users prefer the app, suggesting apps are becoming everyday tools.
- Power Users’ Behavior: High AI users are more inclined to utilize affiliated apps rather than browser access, demonstrating a stronger app dependency among frequent users.
- AI Integration into Routines: People who have integrated AI tools into their daily routines tend to use the corresponding apps, with usage rates climbing for those who view AI as a replacement for old habits.
- Survey Methodology: The report “For Millions of Consumers, Using AI has Become Routine” is founded on a survey of 3,497 U.S. consumers, representative of the adult demographic by age, gender, education, and income, conducted in January 2026.
