Pinterest Bets on AI Tools to Fend Off Chatbot Rivals
Pinterest Bets on AI Tools to Fend Off Chatbot Rivals
Publish Date: 2026-02-18 13:31:00
Source Domain: www.pymnts.com
-
AI Integration: Pinterest is actively incorporating advanced artificial intelligence tools into its app in response to a slowing ad business and increasing competition from AI chatbots.
-
User and Revenue Growth: The company is focused on enhancing user growth, revenue growth, and advertisers’ return on investment through the use of AI and other technological advancements.
-
Improved Ad Effectiveness: Pinterest has improved its recommendation algorithms to better match ads and regular posts with user searches, which has reportedly boosted advertisers’ returns by 10%.
-
Voice-Based Chatbot: Pinterest introduced a voice-based chatbot in October 2025 and plans to expand its use, aiding users in making detailed, purchase-related inquiries and contributing to a rise in commercial searches.
-
Filtering AI-Generated Content: Pinterest is working on developing better models to filter out AI-generated content that users find unwelcome, with its latest model flagging four times more such content compared to the previous version.
-
Workforce Restructuring: In January, Pinterest laid off 15% of its workforce to reallocate resources to AI-focused roles and teams, emphasizing its shift towards AI-powered products and capabilities.
-
New Partnerships and Acquisitions: The company has expanded its market reach through partnerships, including a shoppable TV deal with Roku and an acquisition of CTV performance advertising platform tvScientific, and has also piloted a shoppable recipe experience with Walmart.
-
Focus on Competitive Strategies: As part of its effort to remain competitive amid potential user attrition due to AI chatbots, Pinterest is making strategic moves to ensure it remains a key platform for users to plan and make purchases.
