Gucci launches the first Sponsored AI Lens for luxury with Snapchat

Snapchat and Gucci have launched an innovative AI-powered Sponsored Lens, inviting Snapchatters to embody iconic characters from Gucci’s ‘La Famiglia’ collection.
The collaboration allows users to don elaborate digital outfits, each representing different characters with distinct styles, such as ‘L’Incazzata’ in a ’60s-style coat and ‘La VIP’ in the GG Monogram.
This Lens marks a significant technological milestone for the luxury fashion industry, representing the first Sponsored AI Lens by a luxury brand on Snapchat.
The experience was described as a creative leap, enabling users to immerse themselves within the Gucci campaign rather than just viewing it.
The Lens is accessible via the Snapchat Lens carousel in select regions, including France, the UK, the UAE, and Saudi Arabia, and can be found through Gucci’s public profile worldwide.

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