Take Two CEO Says Generative AI Has Zero Part in Building GTA 6, but the Company Has Always Utilized Machine Learning for Its Products
Publish Date: 2026-02-07 12:02:00
Source Domain: www.thefpsreview.com
- Take Two CEO Strauss Zelnick emphasizes the company’s use of generative AI to drive efficiency, but not in game creation, reinforcing manual crafting in game development.
- Despite extensive use of machine learning and AI in operations, Take Two maintains that no generative AI is involved in the development of Grand Theft Auto VI, underscoring handcrafted worlds.
- Zelnick highlights that the unique, handcrafted detail in Rockstar Games’ worlds is what sets them apart and will continue to define great entertainment.
- The anticipation and potential disruption of GTA 6’s release date have prompted other major publishers to adjust their release schedules to avoid direct competition.
- Zelnick clarifies that tools like AI aid processes but do not replace the creative and project-driven aspects of game development.
