Cheshire company uses AI to predict Super Bowl ad winners before game

Source Domain: www.wfsb.com

Rebellion Group, a digital marketing company in Cheshire, CT, uses an AI tool called Agent XQ to predict which Super Bowl commercials will be winners and losers before they air.
The AI analyzes 16 Super Bowl ads and trailers by examining 109 factors in five categories to provide instant rankings.
Agent XQ predicts the Uber Eats commercial featuring Matthew McConaughey, Bradley Cooper, and Parker Posey will be the most popular.
Not all ads are predicted to succeed; Agent XQ dislikes the AI-generated Svedka Vodka commercial and a Ro weight loss drug ad featuring Serena Williams.
Other winners according to the AI include a TurboTax ad with Adrien Brody and a Michelob Ultra ad with Kurt Russell.