Fogo de Chão deploys AI phone system
Fogo de Chão deploys AI phone system
Publish Date: 2026-02-04 09:21:00
Source Domain: www.restaurantdive.com
- Fogo de Chão has introduced a voice-enabled AI assistant named Selma for handling phone calls in all 88 U.S. locations.
- Selma is named after Selma Oliveira, Fogo’s chief culture officer, who is regarded as instrumental in the brand’s service philosophy.
- The AI assistant is aimed at freeing up team members to focus on guest service.
- Fogo de Chão is adopting this technology as part of a broader strategy to modernize its hospitality services with AI-enabled tools.
- The company has been working with Bain Capital to enhance its data platform, which will incorporate AI bots to analyze consumer and reservation data.
- Selma can answer questions, check availability, and facilitate real-time reservations in English, Portuguese, and Spanish.
- Early results from the new system indicate increased guest satisfaction and improved operational efficiency.
- Fogo de Chão is also developing a handheld device to personalize guest interactions and enhance the overall dining experience.
