CEOs know AI is important. But what should they do with it?

CEOs know AI is important. But what should they do with it?

CEOs know AI is important. But what should they do with it?

https://www.retaildive.com/news/artificial-intelligence-use-case-ceo-virtuous-ai/810246/

Publish Date: 2026-01-22 12:16:00

Source Domain: www.retaildive.com

Here is a summary of the article in an unordered list with between 4 and 8 key points:

  • AI Adoption by Mid-Market CEOs: Almost all (98.5%) mid-market CEOs recognize that AI has generated value for their businesses, although only 7% have a company-wide AI strategy encompassing multiple initiatives.

  • Current State of AI Initiatives: Over half (52%) of the CEOs are in the pilot phase of AI adoption, while about a third (31%) have explored AI without applying it yet.

  • Primary Challenges to AI Implementation: The main barriers to adopting AI are scarcity of AI expertise (86%), integration with existing systems (81%), and data quality and accessibility (65%).

  • Reasons for AI Integration: The primary motivations for integrating AI include efficiency and cost reduction, as noted by almost eight in 10 survey respondents, followed by prioritizing new products and revenue streams (19%).

  • Focus on Execution: The article highlights a significant execution gap where CEOs strongly believe in AI’s potential but have limited strategic, expert, and integration capabilities for broader implementation.

  • Retailer AI Applications: Retailers are leveraging AI predominantly for marketing (70%), IT and digital operations (62%), and merchandising and pricing strategies (54%), with plans to expand its use in various core functions in the future.

  • Walmart’s AI Adoption Strategy: Walmart has integrated an AI framework around four “super agents” and is using AI-driven experiences, not just online but also in physical stores to enhance restocking and fulfillment operations.

  • AI as a Transformative Tool: Daniel Danker, Walmart’s executive vice president of AI, likens AI adoption to the introduction of power tools in construction, indicating its transformative potential in enhancing business operations.