OpenAI to Show Ads in ChatGPT for Logged-In U.S. Adults on Free and Go Plans

OpenAI to Show Ads in ChatGPT for Logged-In U.S. Adults on Free and Go Plans

OpenAI to Show Ads in ChatGPT for Logged-In U.S. Adults on Free and Go Plans

https://thehackernews.com/2026/01/openai-to-show-ads-in-chatgpt-for.html

Publish Date: 2026-01-17 03:34:00

Source Domain: thehackernews.com

  • Introduction of Ads in ChatGPT: Starting in the coming weeks, logged-in adult U.S. users in the free and lower-cost ChatGPT Go tiers will begin seeing ads in the platform.

  • Focus on Privacy and Control: OpenAI assures users that their data and conversations will be protected and never sold to advertisers, and users will maintain control over their experience and personal information.

  • Purpose of Advertising: The company frames advertising as a means to make the benefits of AI more accessible and beneficial to small businesses and emerging brands.

  • Ads’ Placement and Management: Ads will appear clearly labeled at the bottom of user conversations, offering users the option to dismiss them, provide feedback, and learn more about the relevance of specific ads.

  • Ads Exclusion for Higher Tiers: Users on the Plus, Pro, Business, and Enterprise tiers will not see any ads.

  • Test Phase and Data Usage: Ads will initially be tested when related to the conversation, avoiding sensitive topics, and the company has not disclosed specifics about the data it will use.

  • CEO’s Perspective on Advertising: CEO Sam Altman originally viewed ads as a last resort for business sustainability but now sees them as a potential model to sustain the platform.

  • Change from Primary Revenue Model: The introduction of ads represents a shift from the company’s previous reliance primarily on subscriptions to a different revenue model.