Empowering customers in the AI era: The new role for partners

Empowering customers in the AI era: The new role for partners

Empowering customers in the AI era: The new role for partners

https://www.itpro.com/technology/artificial-intelligence/empowering-customers-in-the-ai-era-the-new-role-for-partners

Publish Date: 2026-01-15 03:00:00

Source Domain: www.itpro.com

  • AI is transforming businesses by streamlining workflows, accelerating decision-making, and analyzing information, creating new risks that traditional security models can’t address.
  • As AI integrates into operations, there’s a growing need for guidance on AI governance, secure deployment of large language models (LLMs), and integrating AI into existing workflows without increasing risks.
  • Partners, particularly Managed Security Service Providers (MSSPs), can guide companies through this transition, offering new service areas such as AI readiness assessments and secure agent deployment.
  • The industry is making a shift from generative AI to agentic AI, where intelligent agents that can reason, decide, and act under human direction are improving productivity and decision-making.
  • With agentic AI, partners can automate repetitive tasks, improving detection, response, and service capacity, but increase demand for protection from new avenues for attack.
  • The success of partners in the AI era will depend on their ability to help customers innovate confidently, ensuring AI implementation is secure, responsible, and aligns with security.
  • Expertise in agentic AI, secure AI operations, and protection for non-human identities will be crucial for partners to remain indispensable in the AI transition.