Google deepens AI investments that impact retail

Source Domain: nrf.com

Sundar Pichai, CEO of Google and Alphabet, emphasized the transformative role of AI in retail at NRF 2026: Retail’s Big Show.
Pichai discussed the significant impact AI will have on the retail industry, comparing it to the transitions from physical stores to the web and then to mobile.
Google has invested heavily in the full stack of AI, from technical infrastructure to research and products driven by increasing intelligence.
The collaboration between Google and retailers aims to create a seamless shopping experience where AI personalizes contexts and improves agents’ efficiency in handling tasks.
Over 50 billion product listings, updated hourly, enable AI to enhance search from keywords to more natural conversations, streamlining the shopping process.
Pichai envisions a future where AI-driven agents can assist shoppers from the discovery to the purchase phase, aiding them in finding what they want and making informed decisions.

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