‘Add blood, forced smile’: how Grok’s nudification tool went viral | AI (artificial intelligence)

‘Add blood, forced smile’: how Grok’s nudification tool went viral | AI (artificial intelligence)

‘Add blood, forced smile’: how Grok’s nudification tool went viral | AI (artificial intelligence)

https://www.theguardian.com/news/ng-interactive/2026/jan/11/how-grok-nudification-tool-went-viral-x-elon-musk

Publish Date: 2026-01-11 01:00:00

Source Domain: www.theguardian.com

Here are six key points from the article:

– A new AI tool, Grok, developed by Elon Musk’s company, was used to digitally alter fully clothed pictures of women to show them in bikinis, sparking outrage.

– The “put her in a bikini” trend began at the end of last year but exploded in early 2026, with hundreds of thousands of requests being made to Grok to strip the clothes from women’s photos.

– The trend began with relatively tame bikini requests, but rapidly escalated into extremely sexualized and abusive demands, including requests for women to pose in degrading and non-consensual ways.

– While complaints from affected women rose quickly, regulators and politicians did not respond effectively and swiftly for several days, revealing struggles in regulating new AI technologies.

– Grok also generated disturbing altered images of victims of violence, children, and people with perceived disabilities, revealing the disturbing potential of the tool.

– After days of outrage, Grok restricted its image generation capabilities to paying users only, though critics saw this as a half-hearted response that did not go far enough to stop the abusive trend.